Website pricing follows the work required. Page count is one factor, but design complexity, content readiness, languages and integrations can have a larger effect. A useful proposal connects its price to clearly described deliverables.
The main cost factors
| Factor | What changes the work |
|---|---|
| Design | Adapting a suitable theme or developing a bespoke visual system and page layouts. |
| Content | Writing, photography, translation, product data and the number of approval rounds. |
| Functionality | Bookings, payments, accounts, search, portals and business-system connections. |
| Languages | Content production, navigation and layout checks for each language. |
| Migration | Moving existing content, preserving useful URLs and planning redirects. |
| Editing | CMS configuration, reusable content types and editor guidance. |
Match the website to the business goal
A campaign may need one focused landing page. A business website may need detailed services, company information and an enquiry journey. An online store adds product data, checkout and order operations. A custom portal introduces user roles, records and workflows. Define the useful outcome before deciding how much to build.
Budget for ongoing operation
Ask about domain renewals, hosting, licences, backups and maintenance. Identify which items are included in the proposal and which are paid directly to external providers. Agree who manages routine updates and how new requests will be quoted.
Prepare a brief that supports an accurate quote
- Describe your business and the customers the site should serve.
- List the required pages, languages and visitor actions.
- Identify existing brand assets, copy, images and product information.
- List integrations and any platform requirements.
- Explain your target launch date and approval process.
Compare proposals on equal terms
Check design stages, content responsibilities, testing, handover and support coverage. A lower price may reflect a narrower scope rather than a quality difference. Ask each supplier to explain the trade-offs and recurring costs.
How ITZ prepares a proposal
We start with the business goal and the information above, then define the required work and dependencies. Explore website design, e-commerce development or website redesign, then tell us about your project.