Included in a typical proposal
- Sitemap and template designs listed in the proposal.
- Desktop and mobile layouts for those templates.
- One round of revisions per stage unless more are bought.
WEB DESIGN & DEVELOPMENT
Website design
in Dubai & the UAE.
Make your business easier to understand and easier to contact. We turn your services, brand and customer priorities into a considered website experience for desktop and mobile.
WHAT THIS SERVICE IS
A plain explanation of the work.
Website design is the planning of structure, words, layout and visual treatment so a visitor can understand the business and know what to do next. It is not a coat of paint on a random collection of sections, and it is not a homepage animation that delays the phone number. In Dubai the first visit is often on a phone; the design has to work there without a separate “mobile version” as an afterthought.
We start with who the site is for and which actions matter: a call, a WhatsApp message, a form, a booking, a store. Those actions decide the page list. A law firm, a clinic, a contractor and a trading company do not share a layout because a template pack said so. If you need a campaign landing page, it is designed as a focused page in the same system, not as a new product URL on this website.
Brand work is in scope when you have a logo, colours and type, or when a modest application of those is enough. Inventing a full identity system is a different brief and is called out if you ask for it. Photography should be real where it can be; stock is labelled as a stand-in when you have nothing else yet.
A CLEAR PICTURE
A labelled diagram, not a decoration.
Decoration without a path. Large empty hero, tiny type, and a form that sits below three auto-playing panels. The business name is the only thing that fits on a phone.
Layout that serves the reader. A heading a person can read, services in an order that matches how you sell, and contact that remains available while they scroll.
WHO IT IS FOR
The situations this page is written for.
Businesses replacing a site that no longer explains them, teams with no designer in-house, and owners who have copy and a logo but no layout that holds together on a laptop and a phone.
- Service businesses that need a clear professional presence in English, Arabic, or both.
- Owners who want visitors to reach WhatsApp, a form or a map without friction.
- Teams preparing a development brief so a build does not start from a blank screen.
- Marketing colleagues who need layouts they can later populate, not a locked picture of a homepage.
TYPICAL SCOPE
What a proposal usually names.
01
Structure and messaging
A sitemap and the story each page must tell. Navigation labels come from how customers ask, not from internal department names. If Arabic is included, direction, type and how the two languages switch are decided here.
02
Visual design
Type, colour, spacing and how photographs or illustrations sit, using your brand assets. Screen designs for the agreed templates — typically home, a service pattern, contact, and any special layout such as a project gallery. We design for accessibility of contrast and heading order, not as a slogan.
03
Responsive experience
The same journeys on a large desktop and a 390-pixel-wide phone. Tap targets, forms and sticky bars are checked so they do not cover the content. Decorative motion is optional and never required to complete a task.
04
Design handover
Approved layouts, asset list, and notes a developer can build from — whether that developer is ITZ or another party named in the proposal. Source files you paid for are listed. Stock licences remain the stock vendor’s terms.
HOW THE WORK RUNS
The sequence we follow once the brief is clear.
-
Collect the brief
Audiences, languages, competitors you respect, and pages that must exist.
-
Map the journeys
From first screen to the enquiry action, including the mobile path.
-
Design the templates
Iterate on the real content as far as you can supply it.
-
Prepare the build pack
Spacing, type, components and any states such as form errors.
INCLUDED AND QUOTED SEPARATELY
Labour versus things that sit on their own line.
Quoted separately
- Full brand identity, packaging and signage.
- Copywriting and photography production.
- Front-end build, unless combined in one proposal.
- Extra landing layouts beyond the agreed template count.
AFTER HANDOVER
What you should hold when the work is done.
You should be able to show a developer, internally or here, what “done” looks like for each template. Open questions — missing photos, legal footnotes — stay on a list rather than being faked in the design.
Design is not the live website. If development is a later phase, the pack should still be usable months later. We will not keep undocumented layers only we can open.
PLANNING THE WORK
Questions worth asking.
Can you copy a competitor’s site?
We can discuss what works in their journey. Copying their layout, text or images is not the job.
Do you design only in Figma or only in the browser?
The proposal names the method. What matters is that you can review it and a builder can implement it.
Will the design include Arabic if we add it later?
Later Arabic is a new layout pass. If there is a chance you need it, say so in the first brief.
CONNECTED SERVICES
Explore the next piece.
LET’S BUILD WHAT’S NEXT
Your next step starts
with a conversation.
Tell us what you want to improve, build or simplify. We’ll help you define a practical way forward.
Discuss your project