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ITZ / THE SOCIAL STUDIO / DUBAI
Social Media Management & Marketing in Dubai
A consistent presence with something useful to say.
Build an organic publishing programme your business can sustain. Give each selected channel a role, create useful posts and agree who responds when your audience gets in touch.
Social content · Publishing calendars · Audience responses
CREATIVE FORMATS
Design for the way your audience uses each channel.
SHOW
Short video
Use real expertise, a product detail or an approved work process.
CONVERSE
Post & response
Publish a specific point and give replies an accountable owner.
Illustrative format studies, not published client campaigns. Photography, filming and original design are scoped separately.
Instagram and Facebook
Assess visual assets, audience habits and the route from a post or profile to a useful next step. Neither organic reach nor a specific number of enquiries is guaranteed.
Consider a professional audience, relevant expertise and decision-maker questions. A company page and a staff member’s personal profile require separate ownership and approval.
Other selected channels
Additional platforms need a clear audience reason, suitable production capacity and agreed access. A channel is not added simply because a competitor uses it.
ORGANIC SOCIAL MEDIA
A recognisable presence, built around useful material.
Social media marketing uses a business profile and organic publishing to share useful information, build familiarity and support audience conversations. ITZ scopes profile review, themes, post production, scheduling and reporting. Paid advertising and ongoing community responses are included only when explicitly agreed.
An active profile needs more than a queue of decorative posts. People should recognise what your business does, where it operates and how to contact it. We review profile information, recent content and audience questions before planning the next publishing cycle.
The right programme depends on your customers and available material. A professional services firm may have useful expert explanations; a showroom may have genuine product and project visuals. We build themes around evidence your team can supply rather than inventing a public personality or chasing every trend.
A PUBLISHING CYCLE
Themes, formats and approvals in one view.
Every post needs a dependable source and a clear owner. Once approved, it can be scheduled; audience replies then need a defined route to customer service or sales. Publishing responsibility and response responsibility are different, and both should be agreed.
SOCIAL MEDIA MANAGEMENT
Organise the work behind a consistent presence.
Profile and audience review
Check business descriptions, service area, links and role-based access. Assess which selected profiles match the audience and can be maintained with the available assets.
Themes and publishing calendar
Plan a mix of explanations, practical advice, approved work and relevant updates. Record the purpose, format, source material and reviewer for each item.
Post production and scheduling
Create the agreed captions and visual formats, complete review and schedule through authorised access. Photography, filming and additional versions require a defined production brief.
Responses and reporting
Define whether monitoring, replies or escalation are included. Review useful engagement and enquiries alongside the publishing record, with platform metrics labelled accurately.
YOUR SOCIAL MEDIA REQUIREMENTS
Give your publishing programme a starting point.
Organise our profiles
Review profile information, access and audience fit before expanding activity.
Discuss this requirement ↗Plan and produce regular posts
Agree themes, formats, source material and a realistic approval calendar.
Discuss this requirement ↗Improve enquiry handover
Clarify response ownership and how messages reach the appropriate business contact.
Discuss this requirement ↗YOUR MONTHLY RHYTHM
Review. Create. Approve. Publish. Learn.
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01
Review
Check selected profiles, audience questions, account access and existing material.
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02
Plan
Agree themes, formats, post quantities and the approval and response calendar.
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03
Create and publish
Produce and release approved posts; check the destination links and profile details.
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04
Review and adapt
Record useful responses, enquiry handovers and what should change next cycle.
FROM FEED TO CONVERSATION
Make the response part of the plan.
MESSAGE RECEIVED → TRIAGE → RESPOND OR ESCALATE
Publishing ends when a post goes live. A conversation starts when someone replies.
Define monitored hours, approved responses and the sales or support contact who receives each request.
- Selected-profile review and agreed channel roles
- Content calendar with captions and agreed creative formats
- Approval and publishing record for the scoped posts
- Performance summary and response or escalation guidance
Quantities, formats, revision rounds and delivery dates are set in your proposal. Source files, publishing access and ownership of any licensed materials are confirmed before production.
BRAND & ACCOUNT CARE
Protect the voice and the profiles you build.
Use authentic business information and approved imagery. Client sites, employee images and testimonials require suitable permission; private messages are not recycled as public content without approval.
Community management needs explicit boundaries: monitored hours, response types, language, escalation contacts and sensitive topics. A publishing agreement alone does not provide round-the-clock customer service.
Plan account access around business ownership and assigned roles. Keep recovery arrangements with the business and review access when staff or suppliers change. Do not share passwords through an enquiry form.
SOCIAL MEDIA REPORTING
Read engagement in the context of your goals.
| Measure | What to review | Interpretation |
|---|---|---|
| Delivery | Approved posts and agreed formats published | Show planned, approved and published work separately. |
| Audience response | Reach, relevant reactions, saves and substantive comments | Definitions vary by platform; raw totals are not directly comparable. |
| Intent | Profile visits, useful link actions and relevant direct messages | A click or message is not automatically a qualified enquiry. |
| Handover | Enquiries accepted and followed up by the business | Requires a response owner and consistent sales feedback. |
Agree the source, date range and definition before comparing figures. Platform attribution, analytics and business records may count the same journey differently. Missing consent, incomplete tracking and offline follow-up can limit what a report establishes.
COMMUNITY RESPONSIBILITIES
Agree who publishes and who answers.
Your business approves claims and visuals, keeps ownership of its profiles and assigns sales or support contacts for escalation. ITZ produces and publishes the agreed material using authorised access. If response handling is included, the agreement states what can be answered and when matters must be escalated.
SOCIAL MEDIA SCOPE
Price the channels, formats and response workload.
What affects the proposal?
- Selected platforms and publishing frequency
- Original asset availability and creative formats
- Languages, approval rounds and turnaround needs
- Monitoring, community response and reporting scope
Quoted separately unless included
- Paid-media spend and advertising management
- On-location photography, filming and influencer arrangements
- Round-the-clock monitoring, crisis communications and unscoped languages
Share a budget range and your priority. We can distinguish essential work from later options, with no automatic increase in media spend or production volume.
Plan Your Social Media Programme ↗SOCIAL MEDIA MANAGEMENT FAQs
What is included in organic management?
Is paid advertising included?
No. Organic publishing and paid social campaigns have different budgets, access and reporting. Advertising can be scoped separately and coordinated with the content calendar.
How many posts should we publish?
Agree a quantity your business can support with useful source material and timely approvals. Frequency alone is not a reliable predictor of enquiries.
Do you answer every comment and direct message?
Only where response handling is included. Monitored hours, languages, approved answers and escalation contacts must be agreed; continuous coverage is not implied.
Can we keep our existing profiles?
Usually the work begins with your existing business-owned profiles, subject to authorised access and platform restrictions. Recovery or ownership disputes require a separate assessment.
Can you guarantee follower growth?
No. Follower totals and reach are affected by platform distribution and audience behaviour. We focus on the agreed delivery, relevant engagement and a workable enquiry route.
PLAN YOUR SOCIAL PRESENCE
Share your profiles, audience and creative priorities.
Build an organic publishing programme your business can sustain. Give each selected channel a role, create useful posts and agree who responds when your audience gets in touch.
Useful details to prepare
- Profile links and your target customers
- Existing brand assets, photos and approved topics
- Desired channels, languages and response responsibilities
Based in Al Qusais, Dubai. Delivery, any site attendance, required languages and service availability across Dubai and the UAE are agreed for each project.
Discuss this service on WhatsApp ↗Please send requirements, not account passwords, confidential records or customer data.