Going live is more than uploading files. Before you tell customers the URL you need HTTPS, working WhatsApp and call buttons, Search Console, a sitemap, Google Business linked, analytics, and a backup. Skip those and the site is live in name only.
ITZ runs this list on every launch. Steal it if you are launching with someone else — or WhatsApp ITZ to run it with you. The build sits on web development.
Technical
- Domain and DNS in your name, SSL on, www vs apex decided. Domain and hosting.
- Redirects from the old site. No mixed HTTP assets.
- 404 page with a way to contact you.
- Backups you have restored once. Speed / vitals passing on a phone.
Leads
- WhatsApp, tel: and form tested on iOS and Android
- Pre-filled chat message, number staffed
- Thank-you state that does not look broken
Search & maps
- Google Search Console and a submitted sitemap on day one
- Business Profile URL matching the live site. Local SEO
- Titles, descriptions, one H1 per page
After day one
Watch Console for coverage errors, reply to the first WhatsApps fast, and put the site on a maintenance plan so it does not rot. Launch is the start of lead generation, not the finish. ITZ does not invent a traffic spike as a launch gift.
Frequently asked questions
What must be done before go-live?
HTTPS, working taps, Search Console, sitemap, matching Google profile, a backup, and a phone test of every form. Pretty is not the gate.
Do I need Search Console on day one?
Yes if you care whether Google can see the site. It is free. Waiting a month is how you launch invisibly.